With Digitick, C4M has released on of the first French m-commerce applications. While C4M can't divulge numbers, the buyer to user ratio is high. It looks like mobile users feel safe because of the Apple checked environment.

C4M's m-commerce iPhone stack splits into three components. Item selection, cart management, and payment process. Item selection is entirely handled in the native application code to benefit from product specific interfaces. The application asynchronously updates the working catalog. The cart itself is saved on the user account for natural transition between iphone and web shopping.

The payment itself, via credit cart or online payment, is done with an integration of the browser inside the application. There's multiple benefit to that: bank payment systems natural support for the iphone browser, the inherent security and maintenance of the browser as opposed to proprietary code, the clear understanding by the user that he is in 'traditional' space for payment.