You have the power to send information to any user who has your application installed... For free. This push is delivered as a pop-up message, just like an SMS, with the option for the user to open your application on a screen specified within the push data.

Connecting to a platform's push services, in particular the Apple network, means wading through a long list of jobs and requires careful to maintenance to track (usually Apple's) changes. C4M has a 3-step push API to simplify the process, giving you a hassle-free channel direct to your user-base.