Most professional apps rely on web services for content.  iPhone applications require very specific data streams, different from those sent to browsers. Rarely will your server teams have the mobile focus to produce appropriate streams for your own app. This either results in delays in delivering C4M specified data or worse, the delivered app is laggy and bandwidth hungry.

The bottom line is that iPhone application programming can't end with the device, robust server coding is also essential. Most of the time little optimisation is necessary and C4M teams can ready efficient APIs in a matter of days. Budget-wise this is negligible: time spent diligently preparing streams server side is gained in dealing with bulky XML docs application side.

This is why C4M has nurtured an in-house server team considered an integral part of the iPhone application work force.