C4M tries to anticipate the needs of its customers and, through internal projects, to expand its reach into 3D and augmented reality.

To display a product or run a game, C4M often relies on 3D inside its apps. The company either uses a light native renderer or uses Unity 3D for dynamic behaviours.

With Unity 3D, as with Rapid-M for 2D, C4M leverages a tool to produce fun sequences quickly. For engineers with the required 3D maths skills, Unity becomes asefficient to manipulate as Flash.

2003, Japan, on the first GPS handsets, C4M founders were releasing the first GPS based community game: Mogi. Today, the field to explore is augmented reality. C4M works with the imaging lab of Marseille on picture recognition in real time. In your museum, your app identifies the picture and triggers an audio comment, or identifies an article in a shop to display the different colors and sizes available.

iphone has changed everything in C4M's field. And now, with the combination of camera, GPS, compass and gyroscope, new usages spring up that C4M dedicates investigation time to.