BMW Motor wanted an augmented reality iPhone and Android app to promote the new BMW in the Austrian market.

The project had a narrow scope: explore the vehicle in 3D and access supplementary informations on the car.

With all the 3D assets and execution coming from Total Immersion, C4M's role was optimising the app experience, ergonomy and graphical presentation. Development time was 2 weeks per platform.

The app was released on the german iOS & Android stores.