Mauna Kea Technologies®, the owner of the technology behind Cellvizio®, approached C4M in order to guide their first steps into the mobile app space. The result is both an informative medical reference tool and a stylish shop window for the brand - showcasing the tech, delivering news and informing the user on upcoming workshops and seminars.

Cellvizio® is the first & only probe-based Confocal Laser Endomicroscopy, this sounds highly specialised, because it is. The Cellvizio® iphone app delivers a library of experiential videos with which practitioners can compare what they are witnessing directly with real case studies. C4M integrated pre-loaded video clips, case details, push notifications to better inform the user of upcoming events and up to date news via a bespoke webservice built by the client's agency.