3D and augmented reality

In collaboration with Total Immersion, C4M is currently at the forefront of driving Augmented Reality (A.R.) innovation on mobile platforms. Right from the beginning with an ingenious iPhone campaign for Lustucru, a massive hit for Atol, and more recently multi-platform work for Ricard and now Volkswagen on iPhone, iPad and Android phones and tabs.

Drawing on its mobile gaming development heritage and the unique challenges faced therein, the C4M 3D design team brings hard won know-how to each project, ensuring beautiful renders with device-specific optimisation. For games and 3D environments that don't involve A.R. the team are trained and experienced in Unity 3D. Just as with Rapid-M in 2D, Unity 3D enables C4M to efficiently generate fun sequences. Bulba The Cat was built from the ground up using this engine.